REACH YOUR POTENTIAL WITH
AYU ENDURANCE COACHING
Running
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Cycling
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Duathlon
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Endurance
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Running 〰️ Cycling 〰️ Duathlon 〰️ Endurance 〰️
Simple, easy and accessible coaching in running, cycling and multisport events.
Designed specifically for the runners, the riders and the couch-to-5k-ers. The PB chasers, the steady pacers and the weekend warriors. Whether you ride, run or do both, AYU is for every athlete striving to recognise their full potential.
Who remain… as yet unrecognised.
#asyetunrecognised
Yep, AYU stands for "As Yet Unrecognised" and it means exactly what it sounds like it should. The belief that everyone who strives to be better at whatever they do has more potential than they have yet to realise. It's about positivity, effort and the desire to improve, in whatever you're doing. All it takes is guidance and commitment.
Whether a seasoned athlete, training for your first event, or just want to get fit. I can help you recognize your potential.
It’s Simple Really
"There may be people that have more talent than you. But there's no excuse for anyone to work harder than you do"
Derek Jeter
As a competitive “Age-group” athlete and experienced coach in running, cycling and Duathlon, I have helped various athletes from “newbies” to the more experienced. My firm belief is that we can never stop learning and becoming better, more efficient athletes in pursuit of our goals and in turn, us as coaches can continue to develop and learn from a wide variety of abilities in the people who come to us.
My coaching philosophy is in treating each person as unique. With their own abilities, limitations, lifestyle factors and, of course, their goals. So rather than a “one size fits all” downloaded training plan, I see far greater value in speaking with each person and developing a plan that evolves with them on their journey. Making it fun, interesting and achievable, while getting them out of their comfort zone.
Daz Red
Coach & Founder
AFFORDABLE TRAINING PLANS WITH COACH SUPPORT
RUNNING - CYCLING - DUATHLONS
WORLDWIDE COACHINGBenefit from dedicated coach support, from anywhere in the world.
FLEXIBLE PLAN OPTIONSStart a plan from as little as one month to a year. No minimum sign-up and no lengthy contract.
STRUCTURED WORKOUTSDelivered through Training Peaks, your workouts are delivered straight to your device.
If you’re serious about reaching your full potential, stop fitting your body to a template. Embrace a bespoke training plan that adapts to you—your strengths, your limits, your schedule. Your best race is waiting; let’s craft the plan that gets you there.
I design every workout around your strengths, weaknesses, and real-world schedule. That means targeted sessions that progress intelligently for optimal gains—no wasted miles, no junk sets, no guesswork. Your plan respects your unique physiology and injury history so you build fitness without breaking down. The result: consistent progress, fewer plateaus, and peak performance exactly when it matters.
Bespoke Structure Training Plan
Training Peaks Premium
Self Plan Management*
Advanced HR,Pace and Power Charts
Personalised Training Zones
Monthly Review
Coach Support
*This subscription is uncoached. Coach is available through email or messaging on the training peaks app for any questions, however, coach input to your training plan will be monthly as review.
This subscription is coached with a weekly review of the plan and a monthly catch‑up.
Bespoke, structured plans are the tailor‑made suit your athletic goals deserve. Every workout I design is built around your strengths, weaknesses, and real‑world schedule. That means targeted sessions that progress intelligently for optimal gains—no wasted miles, no junk sets, no guesswork. Your plan respects your unique physiology and injury history so you build fitness without breaking down. The result: consistent progress, fewer plateaus, and peak performance exactly when it matters.
What you get with the coached subscription
Weekly review of your plan: I analyse your training data, session feedback, and recovery markers to adjust sessions for the coming week. Small, timely tweaks keep progress steady and safe.
Monthly catch‑up: A focused one‑on‑one review to reassess goals, reframe priorities, and update the big‑picture plan. We check outcomes, address barriers, and set the next block’s targets together.
Ongoing communication: Prompt responses to questions about sessions, pacing, injury concerns, or scheduling changes so you never train in the dark.
Who it’s for
Beginners discovering their love for running, cycling, or multisport and wanting a clear, simple path forward. We break training into manageable steps so progress feels achievable from day one.
Seasoned athletes chasing better performances, smarter training, and consistent gains. We create targeted plans that push limits safely and efficiently.
Injured athletes needing structured, progressive return‑to‑play programs. Rehabilitation, mobility, and gradual load come first to rebuild confidence and durability.
Veterans with years of miles and rides who still want to improve, maintain longevity, or refocus goals. Training is tailored to experience, recovery needs, and life commitments.
Athletes coming back after a long break—life events, burnout, or setbacks. Compassionate, realistic plans reignite motivation and rebuild fitness without rushing.
AYU Endurance is for anyone committed to becoming the best version of themselves—wherever they start. Simple, accessible coaching to help you recognise the potential you haven’t yet realised.
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I believe everybody who intends to run over a prolonged period, whether its training for an event or just to get fit, should make use of a running coach to learn how to run. It may seem obvious that we all already know how to run but running is a skill and just like any other skill it can be taught. It can be developed and improved through a systematic and progressive training approach.
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To be able to run better, faster, and more efficiently we first need to move better. Instead of asking you to run more (that will happen gradually), you need to plan to move better. Using the training methods and the skills I teach, the neurophysiology of your brain will adapt and rewire for moving better and so a more efficient running form. Improving your movement to be a more durable runner, build your running skills and rewire how your body moves. Using the simple strength training methods, along with the structured training plan, you can strengthen the specific areas that are causing the errors in your technique.
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In your search for a coach, whether its for running, cycling or your general fitness, you will likely come across fitness coaches, personal trainers and even other runners who will all offer their services with claims of improving your PB’s and provide a training plan for you to follow. But improving fitness and endurance isn’t a “one size fits all” sport. We’re all different, we move different, our bodies are different. Our lifestyles, backgrounds and our individual challenges, mean we need an approach to training that is specific to us. That’s where a bespoke plan, written specifically for you, is the best approach.
YOUR goals ARE OUR MOTIVATION
At AYU, we're not just coaches, we're mentors and allies. Our athletes aren't merely numbers or clients, they're part of our extended family. We're fully immersed in their athletic journeys, unwavering in our dedication to their success. When they conquer a milestone, we cheer them on, and when they stumble, we offer support, guiding them through the challenges.
At AYU, every athlete under our care feels empowered, nurtured, and inspired to reach their full potential.
And you, are no exception.
HOW CAN I HELP?
Please take a moment to send me details of how I may be able to help you in your journey.
