REACH YOUR POTENTIAL WITH
AYU ENDURANCE COACHING
Running
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Cycling
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Duathlon
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Endurance
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Running 〰️ Cycling 〰️ Duathlon 〰️ Endurance 〰️
Simple, easy and accessible coaching in running, cycling and multisport events.
Designed specifically for the runners, the riders and the couch-to-5k-ers. The PB chasers, the steady pacers and the weekend warriors. Whether you ride, run or do both, AYU is for every athlete striving to recognise their full potential.
Who remain… as yet unrecognised.
#asyetunrecognised
Yep, AYU stands for "As Yet Unrecognised" and it means exactly what it sounds like it should. The belief that everyone who strives to be better at whatever they do has more potential than they have yet to realise. It's about positivity, effort and the desire to improve, in whatever you're doing. All it takes is guidance and commitment.
Whether a seasoned athlete, training for your first event, or just want to get fit. I can help you recognize your potential.
It’s Simple Really
"There may be people that have more talent than you. But there's no excuse for anyone to work harder than you do"
Derek Jeter
As a competitive “Age-group” athlete and experienced coach in running, cycling and Duathlon, I have helped various athletes from “newbies” to the more experienced. My firm belief is that we can never stop learning and becoming better, more efficient athletes in pursuit of our goals and in turn, us as coaches can continue to develop and learn from a wide variety of abilities in the people who come to us.
My coaching philosophy is in treating each person as unique. With their own abilities, limitations, lifestyle factors and, of course, their goals. So rather than a “one size fits all” downloaded training plan, I see far greater value in speaking with each person and developing a plan that evolves with them on their journey. Making it fun, interesting and achievable, while getting them out of their comfort zone.
Daz Red
Coach & Founder
AFFORDABLE BESPOKE TRAINING PLANS
WITH COACH SUPPORT
RUNNING - CYCLING - DUATHLONS
If you’re serious about reaching your full potential, stop fitting your body to a template. Embrace a bespoke training plan that adapts to you—your strengths, your limits, your schedule. Your best race is waiting; let’s craft the plan that gets you there.
I design every workout around your strengths, weaknesses, and real-world schedule. That means targeted sessions that progress intelligently for optimal gains—no wasted miles, no junk sets, no guesswork. Your plan respects your unique physiology and injury history so you build fitness without breaking down. The result: consistent progress, fewer plateaus, and peak performance exactly when it matters.
If you’re serious about reaching your full potential, stop fitting your body to a template. Embrace a bespoke training plan that adapts to you—your strengths, your limits, your schedule. Your best race is waiting; let’s craft the plan that gets you there.
I design every workout around your strengths, weaknesses, and real-world schedule. That means targeted sessions that progress intelligently for optimal gains—no wasted miles, no junk sets, no guesswork. Your plan respects your unique physiology and injury history so you build fitness without breaking down. The result: consistent progress, fewer plateaus, and peak performance exactly when it matters.
Bespoke Structure Training Plan
Training Peaks Premium
Self Plan Management*
Advanced HR,Pace and Power Charts
Personalised Training Zones
Monthly Review
Coach Support
*This subscription is uncoached. Coach is available through email or messaging on the training peaks app for any questions, however, coach input to your training plan will be monthly as review.
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Ditch the cookie-cutter training! Bespoke structured plans are like tailor-made suits for your athletic goals. I design the workouts around your strengths, weaknesses, and even your busy schedule. Imagine focused sessions that provide progressive for optimal gains, all while respecting your unique physiology and injury history. No more plateaus or junk workouts, just a meticulously crafted plan leading you to peak performance on race day. Plus, the data gathered along the way fuels smart adjustments, keeping you motivated and injury-free. So if you crave peak performance and personalized guidance, ditch the generic and embrace the bespoke – your athletic potential awaits.
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Usually £19.95 / month, Training Peaks Premium is included in both PREMIUM and ULTIMATE plans.
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Drag-and-drop a workout from today to next week to fit your busy schedule, track your peak performances against historical data, and build personalized workout libraries.
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TrainingPeaks Premium unlocks a whole new level of performance analysis and planning for serious athletes. Track your HR, Pace and Power from your activities to monitor progress.
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Personalized training zones in TrainingPeaks take your workouts to the next level by ditching the "one-size-fits-all" approach. Forget generic formulas based on age or maximum heart rate. Based on your threshold HR, Pace or Power, your workouts are targeted to your abilities for maximum effect.
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Regular monthly coach reviews of your training plan offer a potent boost to your fitness journey. These act as a compass, keeping you focused on your goals and adjusting the course as needed. Your coach analyses your progress, including workout data, feedback, and potential obstacles you may face. Based on this, your plan is fine-tuned, dialling up intensity for plateaus or tweaking exercises for injuries.
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Your coach is your cheerleader, celebrating your wins and offering encouragement when tough workouts challenge you. This support when you need it, is vital for staying on track and reaching your full potential. So, investing in the premium plan with monthly coach reviews, isn't just about adjustments – it's about unlocking your ultimate fitness and ensuring you enjoy the journey every step of the way.
This subscription is coached with a weekly review of the plan and a monthly catch‑up.
Bespoke, structured plans are the tailor‑made suit your athletic goals deserve. Every workout I design is built around your strengths, weaknesses, and real‑world schedule. That means targeted sessions that progress intelligently for optimal gains—no wasted miles, no junk sets, no guesswork. Your plan respects your unique physiology and injury history so you build fitness without breaking down. The result: consistent progress, fewer plateaus, and peak performance exactly when it matters.
What you get with the coached subscription
Weekly review of your plan: I analyse your training data, session feedback, and recovery markers to adjust sessions for the coming week. Small, timely tweaks keep progress steady and safe.
Monthly catch‑up: A focused one‑on‑one review to reassess goals, reframe priorities, and update the big‑picture plan. We check outcomes, address barriers, and set the next block’s targets together.
Ongoing communication: Prompt responses to questions about sessions, pacing, injury concerns, or scheduling changes so you never train in the dark.
Who it’s for
Beginners discovering their love for running, cycling, or multisport and wanting a clear, simple path forward. We break training into manageable steps so progress feels achievable from day one.
Seasoned athletes chasing better performances, smarter training, and consistent gains. We create targeted plans that push limits safely and efficiently.
Injured athletes needing structured, progressive return‑to‑play programs. Rehabilitation, mobility, and gradual load come first to rebuild confidence and durability.
Veterans with years of miles and rides who still want to improve, maintain longevity, or refocus goals. Training is tailored to experience, recovery needs, and life commitments.
Athletes coming back after a long break—life events, burnout, or setbacks. Compassionate, realistic plans reignite motivation and rebuild fitness without rushing.
AYU Endurance is for anyone committed to becoming the best version of themselves—wherever they start. Simple, accessible coaching to help you recognise the potential you haven’t yet realised.
*All the benefits of PREMIUM, with these enhanced features
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Unique to the Ultimate plan, a dedicated coach to guide you on your journey. Keeping a close eye on your progress, prompting you when needed and making sure the plan is suitable for you.
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Before starting on a new training plan, it’s important to get to know you, your lifestyle, your goals and what drives you. A successful plan is based on the individual and not “copy / paste”. While your coach is always on hand, a monthly catch up with a video chat ensures we’re all heading in the right direction.
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An annual training plan (ATP) is an often overlooked yet important part of any training plan. With the initial consultation, we plan for all your events or fitness goals over the next 12 months. This enables you to keep track of your progression over time, and your coach to ensure you are building steadily and managing fatigue.
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Your training plan is planned for a whole month, but with “Ultimate”, your plan is reviewed weekly and tweaks may be made to your week ahead in order to ensure a steady progression.
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Biomechanical analysis is an important tool in becoming a better, more efficient athlete. Either in person or through video sent by you, your running technique is analysed and an appropriate strength plan put in place to correct any potential issues.
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In order to maintain a high level of service to AYU athletes, only a limited number of Ultimate members can be taken on at any time.
Who it’s for?
Beginners discovering their love for running, cycling, or multisport and wanting a clear, simple path forward. We break training into manageable steps so progress feels achievable from day one.
Seasoned athletes chasing better performances, smarter training, and consistent gains. We create targeted plans that push limits safely and efficiently.
Injured athletes needing structured, progressive return‑to‑play programs. Rehabilitation, mobility, and gradual load come first to rebuild confidence and durability.
Veterans with years of miles and rides who still want to improve, maintain longevity, or refocus goals. Training is tailored to experience, recovery needs, and life commitments.
Athletes coming back after a long break—life events, burnout, or setbacks. Compassionate, realistic plans reignite motivation and rebuild fitness without rushing.
AYU Endurance is for anyone committed to becoming the best version of themselves—wherever they start. Simple, accessible coaching to help you recognise the potential you haven’t yet realised.
WORLDWIDE COACHINGBenefit from dedicated coach support, from anywhere in the world.
FLEXIBLE PLAN OPTIONSStart a plan from as little as one month to a year. No minimum sign-up and no lengthy contract.
STRUCTURED WORKOUTSDelivered through Training Peaks, your workouts are delivered straight to your device.
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I believe everybody who intends to run over a prolonged period, whether its training for an event or just to get fit, should make use of a running coach to learn how to run. It may seem obvious that we all already know how to run but running is a skill and just like any other skill it can be taught. It can be developed and improved through a systematic and progressive training approach.
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To be able to run better, faster, and more efficiently we first need to move better. Instead of asking you to run more (that will happen gradually), you need to plan to move better. Using the training methods and the skills I teach, the neurophysiology of your brain will adapt and rewire for moving better and so a more efficient running form. Improving your movement to be a more durable runner, build your running skills and rewire how your body moves. Using the simple strength training methods, along with the structured training plan, you can strengthen the specific areas that are causing the errors in your technique.
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In your search for a coach, whether its for running, cycling or your general fitness, you will likely come across fitness coaches, personal trainers and even other runners who will all offer their services with claims of improving your PB’s and provide a training plan for you to follow. But improving fitness and endurance isn’t a “one size fits all” sport. We’re all different, we move different, our bodies are different. Our lifestyles, backgrounds and our individual challenges, mean we need an approach to training that is specific to us. That’s where a bespoke plan, written specifically for you, is the best approach.
YOUR goals ARE OUR MOTIVATION
At AYU, we're not just coaches, we're mentors and allies. Our athletes aren't merely numbers or clients, they're part of our extended family. We're fully immersed in their athletic journeys, unwavering in our dedication to their success. When they conquer a milestone, we cheer them on, and when they stumble, we offer support, guiding them through the challenges.
At AYU, every athlete under our care feels empowered, nurtured, and inspired to reach their full potential.
And you, are no exception.
HOW CAN I HELP?
Please take a moment to send me details of how I may be able to help you in your journey.
